Sometimes the our harshest critics can be ourselves. The Dove spot features conversations between two women chatting in a cafe. One is berating the other’s physical appearance in such a brutal way it is toe-curlingly awful to witness. Women sitting close enough to overhear are appalled.
Picture from facebook.com/DovePH
Despite much of the rest of the planet viewing French women as effortlessly stylish and beautiful, it turns out that only 10% have positive thoughts about their own beauty, according to Dove’s research. In fact, like everyone else, they are highly self-critical and Dove says this film is intended to “showcase their thoughts” with a view to helping women rethink how they talk to themselves. In line with International Women’s Day this spot shows that feeling good is not all about looks. It starts on how you see and treat yourself. Surround yourself with positivity and it starts with #OneBeautifulThought at a time. Visit the International Women’s Day Site here.
ECO BAGS BGC 